🚫 The Truth About “Private Exclusives” — What Sellers Need to Know Before Listing Their Home

🚫 The Truth About “Private Exclusives” — What Sellers Need to Know Before Listing Their Home

If you're planning to sell your home, there's a growing trend in real estate that you need to know about — and it could cost you thousands of dollars if you're not careful.

Some brokerages are offering what's called a “Private Exclusive” listing. On the surface, it might sound appealing — private, controlled, maybe even a little more upscale. But here’s the reality:

❗ What Is a Private Exclusive Listing?

A “Private Exclusive” means your home is not listed on the MLS (Multiple Listing Service), and therefore doesn’t appear on major public home search sites like:

• Zillow

• Redfin

• Realtor.com

• Homes.com

• And dozens more...

Instead, your listing is marketed only within that brokerage’s own internal network of agents. That might sound strategic — but in most cases, it means fewer eyes on your home and less competition among buyers.

💸 Who Really Benefits?

Let’s be honest. Private exclusives aren’t usually about protecting your privacy — they’re about protecting the brokerage’s interests.

When a home is kept off the open market, it creates more opportunities for the same agent or brokerage to represent both the buyer and the seller — also known as “double-ending” a deal. That means more commission for them, but potentially less money in your pocket.

Zillow and eXp Realty President Leo Pareja have spoken out strongly against this practice:

"Private exclusives hurt sellers by limiting exposure. They are primarily used so agents and companies can double-end deals, putting their interests above the seller’s." — Leo Pareja, eXp Realty President

🏠 What You Deserve as a Seller

You deserve a competitive market environment, not a backroom deal. At [Your Team Name], we believe in:

✅ Listing your home on the MLS
✅ Marketing on all major platforms buyers are using
✅ Creating bidding opportunities and maximum exposure
✅ Representing YOU — and only you — with full transparency

We’ve also attached a side-by-side look at how “Private Exclusive” disclosures compare between brokerages. You’ll see how different companies handle this — and how clear (or unclear) they are with sellers.

🗣 Before You List — Ask This Question:

“Will my home be marketed to the full public or only shared internally?”

If the answer isn’t a resounding “publicly and everywhere,” then it’s time to rethink who’s representing your best interest.

Want to talk about the smartest strategy for your home sale?

📞 Call or text us at 352-587-9996
📅 Or schedule a private consult here: https://calendly.com/theage/realestate

We’ll walk you through every step — no pressure, no fluff, just facts.

#RealEstateTruth #TransparentSelling #NoToPrivateExclusives #SmartSelling #RealEstateEducation #HernandoCountyHomes #BrooksvilleRealtor